Critically Analyzing Media

Media is filled up with symbols and for that matter these symbols have direct/indirect, explicit/implicit meanings.  One is often "fed"messages we are not aware of, this is why it is imperative not only for us as individuals, but as educators, to identify these messages and to critically analyze media.   Specially in this era, where there is an overload of information, one must have this skills to weed out what is important and to know what it is what the producer/creators are trying to make you think.

As a group we created a lesson plan for our kindergarten students.  We believe it is important from this early age to have children thinking about the ads and symbols that are around them so that they can later critically analyze this information to their benefit.

LESSON PLAN: CRITICAL THINKERS

Objectives:
Students will learn what ads are.
Students will recognize content of commercial ads.

Students will be encouraged to be critical thinkers when viewing ads.
Preparation:
Before going out on the next field trip, (TURIBUS),  teachers will show several pictures of ads to students.

Teachers will initiate inquiry through questions such as:
Do you see pictures? Which?
Do you see animals? Which? Do they look real? Are  they cartoons?
Do you see colors? Which?
Do you see letters? Big? Small?
How does this ad make you feel?
What do you think they are advertising?

Activity:
The day of the field trip, around the city, children will take pictures of ads they like.
Will discuss and reflect back in the classroom.

Culmination:
Class will be divided in three groups. Each group will create a collage with pictures they took during their field trip.
Each group will share with other two groups.