Representation, Bias, and Stereotype

Representation

For representation I chose a photograph of a political campaign.  The photo tells the audience how the Green Party is proposing free medicine for everyone.  How will they achieve this? Then the ad tells you to turn the page and a picture of the presidential candidate is shown.   Representation plays a huge roll in the sense that what we see is a picture of a sad, worried woman because she can not afford the medicine in contrast to the pharmacist that shows no remorse in denying the woman of her medicins.  This shows only one aspect of how things are. It is depicting a situation that has no context and therefore pushes the reader to believe what they want the audience to believe.

Stereotype

I chose this TV show ad to show stereotype.  The ad shows how a mexican man falls in love with a woman and married a country.  It shows stereotype intentionally.  There are maracas, a donkey piñata, and a sombrero.  This is already a preconceived idea of what a mexican would look like, or what you would expect from Mexico.  It is obviously a comic show, therefore the audience takes the stereotype and accepts that it is intended for a good laugh and not to offend the audience.

Bias

This picture shows bias in the sense that it is portraying both spas and washing dishes as a woman's job/activity.  It is a printed ad found in a woman's magazine therefore the ad is aimed at women.  It is directed towards women but secluding the male sector of the population who wash dishes and who enjoy spas.  I wonder what effect it would have on the consumer/reader if it was a man instead.  :)